2024 was quite the rollercoaster for Crypto. In true industry style, BTC, ETH and many of our favorite altcoins from the previous season exploded back on to the scene to make headlines inside and outside of the space. As we always say, it’s when your grandma starts talking about BTC, that you know something big is happening.
2024 – Altcoin and AI Season
2024 saw the climactic rise of XRP and SOL to secure their positions as top 5 coins, and the trend of the year was born in AI coins like NEAR and TAO which jumped on the rocket ship of a global push toward injecting AI into every aspect of daily life.
Despite the expected Christmas dip felt market-wide, the energy in the markets was at a peak coming into the new year – If we had been able to achieve so much in 2024, what would lie ahead for 2025? Well, it wasn’t long before we saw BTC reach a jaw-dropping ATH of more than $108,000 in late January, with sentiment at an all-time high.
BTC Outperforming Altcoins in 2025
Elsewhere, not everything was going as swimmingly as in the BTC markets. Altcoins which had seen very high ATHs in the ‘21 run were struggling to push through to their previous highs. ETH for instance, which peaked at over $4,700 during the previous season, has struggled to push past $4,000 this time around.
And the story is the same, when we examine market downturns, with alts tanking extremely hard this year. For comparison, ETH price is down 33% on its season-high of $4,000, while BTC is down just over 10% in the same period.
As ETH shorts have surge by 500% since the US presidential election, keen observers and analysts are reaching a consensus on the short-medium term outlook for the market – Altcoin season is over.
Memecoins – The Saviour to the Market?
But all is not lost – the vibrant, and oftentimes crazy world of memecoins continues to deliver opportunities for traders looking to make gains, even when alts and fundamentals are performing poorly. 2025 has already seen a number of high-profile launches, such as the $TRUMP coin, which still sits at a market capitalisation of $3.25bn and saw the top trader clearing $7.7m in gains.
Clearly, Memecoins provide something that alts don’t – access at the ground floor to coins which have the potential to reach extremely high market caps – Usually enabled by a very strong community. One example we’ve found is $WAR – Which recently launched on Solana off the back of an 800,000 strong community, and for the most part, Warrior Coin has been unaffected by the recent downtrends, showing a very strong floor and good price growth over the last 24 hours.
Warrior Coin looks different, and has been extremely smart in leveraging their massive community who play their tapper-fighter game, Tap Warrior, which is the ultimate battle arena where political leaders and billionaires clash, with players earning WarriorCoin as they rise through the ranks. Players can also bet points against each other, giving real utility to $WAR.
Goldman Sachs is next.
Warrior’s mission isn’t just talk—it’s revenge.
At $2.5M market cap, the community is growing, but we need $16M to smash our first enemy. Every buy-in fuels the fight. Every holder makes Warrior stronger.
This isn’t just another memecoin. It’s a… pic.twitter.com/yUu6Wr7bVI
— WarriorCoin (@WarriorCoin_io) January 28, 2025
What’s more, is that Warrior Coin is preparing to partner with a multitude of KOLs to spread the message far and wide. Couple this with a strong community, and real-world utility through Tap Warrior, and $WAR looks like a strong buy to rotate into as alts take a tumble.
Conclusion
2025 has already been a strong start for BTC and Memecoins, and with altcoins continuing their downtrend, we may see more rotation from classic alts like ETH, NEAR and XRP into coins like $WAR, BTC, and SOL. What’s for certain is that the market is changing – And how we play our cards over the coming weeks and months will shape whether we’re left holding the bag, or holding the crown at the end of this season.
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