The 7 best real estate website builders for 2025

Placester: Best value-for-money website builder

Overall Rating: 4.8 out of 5

Rating: 4.5 out of 5.

Placester boasts a wide variety of website templates and features that offer newer agents exceptional value for money. You get a basic IDX website and CRM for just $84 per month — less than half what our other top picks charge. If you’re not tech savvy, Placester offers concierge setup service for an additional fee.

Placester does come with drawbacks for some agents. Lead generation features are almost non-existent, and there are no integrations to connect your CRM in its most affordable package. Their templates are nice but don’t hold a candle to AgentFire or Agent Image. You get what you pay for. We still think they’re ideal for new agents just starting to build their online presence.

For more experienced agents, we think Placester’s value proposition is less clear. Real Geeks CRM and marketing features are far more useful, and both AgentFire and Agent Image offer superior design and more compelling lead capture. But if you’re new and working with a tight budget, Placester is hard to beat.

Features

• Easy-to-use codeless website builder
• Basic CRM included in all plans
• Custom landing pages available for an additional cost
• Home valuation landing pages available for an additional cost
• Setup assistance available for an additional cost
• Integrated live chat tool
• IDX map search

Pros + Cons

• Affordable website builder for new agents
• Free trial available
• Basic lead capture popups
• Basic integrated CRM

• Cookie-cutter templates 
• No landing pages available in Essential plan
• No CRM integrations in Essential or Agent Plus plans
• Lead capture features are very basic
• Email sends limited to 100 per month in Essential plan
• Page and post limits in all plans

Pricing

• Agent Essential: $72 per month billed annually, $84 billed monthly (pricing includes $25 monthly IDX fee)
• Agent Plus: $88 per month billed annually, $104billed monthly  (pricing includes $25 monthly IDX fee)
• Agent Premier: $103 per month billed annually, $129 billed monthly (pricing includes $25 monthly IDX fee)
• Premier + Content: $288 per month billed annually, $354 per month billed monthly  (pricing includes $25 monthly IDX fee)
• Express setup: +$100
• Custom setup: +$700 
• Do it for me service: +$50 per month

Example Placester websites

Visit Placester

Real Geeks: Best for an affordable all-in-one platform

Overall Rating: 4.7 out of 5

Rating: 4.5 out of 5.

If you want a real estate website builder that focuses more on lead generation than branding at a reasonable price, Real Geeks is the obvious choice. Right out of the box, you’ll get a sleek IDX website and a powerful integrated CRM with advanced artificial intelligence (AI) features. Real Geek’s offers dozens of lead generation and nurturing tools, including automated home valuation, a Facebook ad creation tool, and even an AI-powered SEO blogging tool to generate content for your website.

Trusted by over 7,000 agents and teams, Real Geeks’ all-in-one platform offers enough features to keep Realtors at all levels of their careers happy. That said, while Real Geeks has integrations with popular CRMs like Follow Up Boss, some agents might balk at replacing a CRM they know and love with Real Geeks’ integrated CRM.

Features

• Facebook and Google ad creation tool
• Automated SMS and email drip campaigns
• Text and email autoresponders
• Geek AI chatbot (Expand and Conquer plans)
• Done-for-you lead generation (Expand and Conquer plans)
• Lead Guarantee (Expand and Conquer plans)

Pros + Cons

• All-in-one platform at an affordable price
• Automated marketing tools
• AI-powered page creator included in base package
• Landing pages and lead magnets included in base package
• Training and mastermind group access included in base package

• Only five templates to choose from
• Limited customization options in base package
• CRM platform can be redundant for some agents
• Custom web design services only offered through third-party designers

Pricing

• Establish: $299 per month + a $250 setup fee (2 users)
• Grow: $599 per month + setup fee (2 users)
• Expand: $999 per month + setup fee (5 users)
• Conquer: $1,599 per month + setup fee (10 users)

Example Real Geeks websites

Visit Real Geeks

Sierra Interactive: Best for SEO & lead nurturing for teams

Overall Rating: 4.7 out of 5

Rating: 4.5 out of 5.

Sierra Interactive offers an all-in-one platform with an SEO-focused website builder and advanced CRM to attract, convert and nurture your leads. While other website builders rely on pay-per-click (PPC) ads to drive leads, Sierra’s websites for Realtors are built to help teams of all sizes rank on search engines — reducing your reliance on paid leads.

Sierra is ideal for small teams that want to generate leads through SEO and nurture them using an advanced CRM with a built-in auto-dialer, marketing automations and an AI -powered texting assistant.

If creating content about your expertise, where market and home types in your area are your strong suit, Sierra Interactive is a good fit for you. Sierra’s sites are mobile-friendly and have lightning-fast loading times, two critical features to help your content rank on search engines. In our testing, Sierra’s websites outperformed competitors like Real Geeks on Google’s Page Speed Insights, an SEO industry tool that measures loading times.

Features

• Branding websites and targeted landing pages
• Autodialer with ringless voicemail drops
• SMS text message marketing tools
• Artificial intelligence (AI) texting assistant
• Community pages for hyperlocal content

Pros + Cons

• Advanced integrated CRM includes AI texting assistant
• SEO-driven lead generation
• Marketing automations included
• Built-in autodialer & ringless voicemail
• Can manage multiple websites from the CRM

• Not cost-effective for individual agents
• Designs are not as sleek as competitors
• Limited customization options

Pricing

• Core Package: Starting at $499 per month for up to five users
• Growth package: Starting at $699 per month for up to five users

Example Sierra Interactive websites

Visit Sierra Interactive

Luxury Presence: Best for luxury real estate marketing

Overall Rating: 4.6 out of 5

Rating: 4.5 out of 5.

Used by over 8,000 agents and brokerages, Luxury Presence offers both customizable plug-and-play websites for Realtors and full agency services with a price to match. Luxury agents, teams and brokerages (with deep pockets) will get the highest ROI from the design quality and simplicity of Luxury Presence websites.

Once you get past the cost, the magic words here are “brand building.” Luxury Presence’s websites transcend a basic digital presence, helping you align your real estate brand with elegance and style — perfect for luxury real estate marketing.

While Luxury Presence sites don’t come with sophisticated lead capture features or a CRM, users can upgrade to services such as pay-per-click (PPC) advertising, done-for-you blogs and social media marketing. Reviews are consistently positive, but some users complained about less-than-stellar SEO results.

Features

• Industry-leading design quality
• Home valuation tool
• Single property websites
• Listing presentation builder
• AI lead nurture
• SEO & content creation

Pros + Cons

• Stunning design used by over 8,000 agents and brokerages, including RealTrends ranked agents and teams
• Options for both customizable plug-and-play sites and agency services are available
• Done-for-you content marketing, PPC advertising and social media services available

• Minimalist luxury feel may not fit with every brand
• No integrated CRM and minimal  lead capture tools
• Setup costs and custom design can exceed $6,000

Pricing

• Setup fees: From $500 to $6,000 
• Monthly subscription fees: From $500 per month
• PPC management: Call for pricing
• Social media management: Call for pricing
• SEO services: Call for pricing

Example Luxury Presence websites

Visit Luxury Presence

Wix: Best affordable DIY website builder

Overall Rating: 4.4 out of 5

Rating: 4.5 out of 5.

Wix is an affordable real estate website builder suitable for agents seeking a professional online presence. While it’s not designed specifically for real estate, the sites are easy to set up and offer basic forms to capture leads.  SEO capabilities are solid, and the platform is mainly known for its sleek and modern design.

Customization is easy, and since it’s such a popular website builder, there are hundreds of third-party templates available on sites like Envato. It’s also excellent value for money. A basic Wix website is just $17 per month.

The only real drawback is that Wix sites do not have IDX. You can add IDX search to your Wix site using iHomefinder, the only IDX plugin that works on the platform.  If you want a website to show off your brand at an affordable price, Wix is a solid choice.

Features

• Affordable drag-and-drop website builder
• Basic forms for lead capture
• IDX listings can be added via plugins
• Sleek modern designs

Pros + Cons

• Affordable pricing starting at just $17 per month
• Sleek, minimalist design templates
• Large user base for tutorials and design tips
• Free trial, no credit card required

• IDX integration only available from third-party plugins
• Very limited lead capture features
• Adding IDX can bump up costs to $100+ per month
• No direct integration for CRMs or other real estate marketing tools

Pricing

Pricing for our recommended package is $17 per month and includes a free custom domain name for one year. IDX home search can be added via the iHomefinder plugin, which starts at $150 per month and includes lead conversion, marketing automation, and analytics.

Example Wix websites

Visit Wix

How we chose the best real estate website builders for 2025

To determine which real estate website builders are best for every type of agent, team and brokerage, we researched dozens of products and platforms, weighing the pros and cons of each alongside both quantitative and qualitative data points, including price, special features, design quality, ease of use, return on investment, client support, and customer reviews.

The Vetted by HousingWire editorial team of licensed agents and experienced real estate brokerage and product marketers crawled the web, so you don’t have to. We analyzed a wide sampling of reviews across social media, the Better Business Bureau (BBB) and online discussion forums. We watched countless product demos, combed websites and social media groups and applied our own hard-won experience working in real estate.

Real estate website builder: FAQs

What is the best platform to build a real estate website?

That depends on what you are trying to achieve with your website. Most Realtors use a website builder to help them build sites that accomplish three goals:

1. Market their personal brand
2. Capture and convert site visitors into leads
3. Connect to or replace their CRM

Our picks above include options that tick all three boxes, but they often come with a hefty price tag. The best website builder for your business is the one that ticks the most boxes and you can actually afford — without remortgaging your house.

Here’s how to make your decision easier: Decide on your budget, make a list prioritizing your needs and wants for a website, and then narrow down your choices from our picks above.

Here are 7 things to consider when vetting a potential website builder:

• Integrations- does it work with your CRM, lead generation or marketing software? If you want fewer headaches, look for a website builder that comes with a direct integration with your software instead of a Zapier integration.
• Brand fit- Does the design of the available templates match your personal brand?
• Customization options- Can you customize the templates to match your personal brand or your lead generation strategy?
• Ease of use- How easy is it to modify the website? For a true picture of how easy a website builder is to use, hop on a demo call with the company and ask them to show you.
• CRM + lead generation features- Almost all website builders offer CRM or lead generation features. If you already have a CRM you like, look for options that augment rather than replace it.
• Available upgrades- Finally, your website should be easy to upgrade. Switching to a new website builder is a hassle, so it’s best to stick with one for as long as possible. If you have a budget below $200 per month, choosing a website builder that you can upgrade as your business (and your pocketbook) grows is crucial. This is why we love AgentFire. Their entry-level plan is affordable for most agents and they offer dozens of upgrades you can add a la carte.

Do I need to know how to code to use a real estate website builder?

No! Website builders allow you to create and customize a website without coding or even learning how to use a codeless website builder like WordPress. Most come with pre-designed templates that you (or their in-house design team) can customize to match your branding and lead generation goals. You may have to figure out how to integrate your CRM or other software to your new site, but you won’t have to write a single line of code.

Do Realtors even need a website anymore?

In our opinion? Yes. Every Realtor needs a website. Of course, if you ask five real estate experts this question, you’ll get 10 answers. It’s a controversial topic!

Sure, millennial and Zoomer agents might tell you that websites are as dated as maroon blazers and nametags, but we’d bet our last dollar that every single top-producing agent in your office has a website. Why? Because most of the homeowners they work with expect them to. Still not convinced? 73% of agents have a website. The ones that don’t probably aren’t closing many deals.