Sarawak, one of the more resource-rich Malaysian states, took over MASwings on Wednesday from Malaysian Aviation Group, which also owns Malaysia Airlines, and rebranded it as AirBorneo.
The local government has high hopes for AirBorneo, which currently operates ATR 72-500 and DHC-6-400 Twin Otter aircraft. It plans to open direct routes to Singapore, Kuala Lumpur, Jakarta, Bali, Hong Kong, and Shenzhen (it needs new aircraft for these routes).
You can access the MASwings website here.
Here’s an excerpt from the Edge:
“By taking this strategic step, we are positioning Sarawak as an aviation hub for Borneo and gateway to Asean, opening doors to new opportunities and fostering greater connectivity and accessibility to both domestic and international destinations that will benefit our local communities and businesses alike,” said Sarawak Premier Tan Sri Abang Johari Tun Openg at the signing ceremony in Kuching.
AirBorneo is poised to create a balance between connectivity, affordable fares and economic benefits, said the Sarawak premier.
“Operating as a full-service carrier (FSC), AirBorneo can significantly enhance the passengers’ experiences through superior in-flight services. This will emphasise the regional prestige of Sarawak as a premium travel destination,” he noted.
Conclusion
These government-run airlines tend not to do well. Just look at Malaysia Airlines, which I am flying again today.
But realistically, it is probably the only way to drive direct connectivity between Borneo and key regional destinations.
The Sarawak government estimates that it takes 12 to 18 months to ramp up AirBorneo’s operations, and it is also looking for new aircraft.
It is unclear if AirBorney continues to have a frequent flier partnership with Malaysia Airlines and Enrich.
