Digital mortgage lender Lower on Tuesday announced the hiring of Adam Wiener as its new president. Wiener, who previously served as president of real estate services at Redfin, will lead Lower’s technology, marketing, data science and direct-to-consumer sales organizations.
In an exclusive interview with HousingWire, Wiener shared that he started his new role on Dec. 9.
“I took about a year off after Redfin,” Wiener explained. “But certainly, as I started to look for new opportunities … I was looking for a company that was growing quickly and I wanted a company that was big enough that they [could] have a real impact on the industry, but I didn’t want a company that had reached its full potential yet. I wanted to be part of that growth and part of that change.”
During his 16-year career at Redfin, Wiener led Redfin’s marketing and growth initiatives, generating more than $100 billion in real estate transactions. Wiener founded and ran Redfin’s mortgage and title businesses. As president, he eventually led a nationwide sales organization with 3,000-plus real estate agents and sales support professionals. He also has a background in technology, having worked for Microsoft as a lead program manager before Redfin.
“I’d always had a lot of heart and passion for the mortgage industry,” Wiener said. “And as I met Dan Snyder, Mike Baynes and Craig Montgomery, and all the other folks that work here at Lower, I just realized this place checks all the boxes. I think the company has the right vision [for] combining marketing and technology with customer service. And to me, it was kind of a no-brainer to join the company.”
The news of Wiener joining Lower comes a week after the company announced its acquisition of Neat Labs. Per the multichannel lender, Lower plans to integrate its existing point-of-sale product, LowerOS, with Neat’s cloud-based, end-to-end mortgage origination platform.
Wiener explained that his new role will involve running marketing and technology for the entire organization, which will undoubtedly dovetail with LowerOS’ development.
“I have direct oversight for the direct-to-consumer sales operation [and will be] making sure that we’re well positioned for 2025 to deliver value for both our retail loan officers that are serving Realtors and buyers primarily out in the field, as well as our direct-to-consumer loan officers,” he said. “The vision for LowerOS, really, is to make getting a home loan feel a lot more like a car loan. Maybe one day we’ll make it feel like a credit card.”
Snyder touted Wiener’s work at Redfin and expressed confidence in the new hire.
“There are few executives in our industry that have successfully leveraged both technology and the human touch to build a game-changing company, and Adam is one. What he did at Redfin is nothing short of amazing, and we are excited for him to work with our already talented team to make Lower the best platform for consumers and the loan officers they work with,” Snyder said.
“It’s a pleasure to be a student again,” said Wiener, expressing his excitement about the career move. “‘I’d say I’m still in the thick of it. I tell everybody I’m on the steep part of the learning curve … Learning something new all the time [again] is a really exciting and thrilling part of the process. And now it’s about synthesizing all that learning and turning it into a plan that we can execute again to grow the business.”
