British Airways thought it was a great idea to announce significant program changes just before the new year, with only three months’ advance notice, so most Executive Club members wouldn’t realize the significance.
The airline has been busy sending out emails “Announcing The British Airways Club” that tries desperately putting lipstick on a pig but utterly failing on it.
You can access BA here.
BA’s Email:
Conclusion
Companies should give proper advance notice of any significant changes to their loyalty programs. It is highly unethical, if not criminal, to announce changes like BA has done only three months in advance.
We have received many questions from readers about the best program going forward, how to get the last few TPs in for lifetime status, and what “hacks” might be in the new “Club.”
We will cover them all over the next few days.
I just wanted to share this awful email with those who have either not received it or have mistakenly overlooked it.
