- The Floki Inu campaign is a four-week initiative that includes LED displays, static ads, and mobile advertisements in strategic locations in Delhi.
- The campaign focuses on prime commercial and cultural hubs, such as DLF Cyber City and Connaught Place.
Floki (FLOKI) has announced a high-profile marketing campaign in Delhi NCR to carry out an advertisement for its Play-to-Earn MMORPG, Valhalla. This event began on November 18, 2024, with the meme coin gaining significant traction. Moreover, the campaign will be active for four weeks and will be advertised in busy commercial and cultural areas in the region.
Floki’s Major Breakthrough In India
In a blog post, the Floki community described the campaign as: “bringing its groundbreaking PlayToEarn MMORPG Valhalla to the heart of India with an explosive marketing campaign across Delhi NCR.” The campaign features a mix of LED screens, static advertising, and mobile advertisements to ensure maximum visibility.
According to Floki, “Our campaign features 6 massive LED screens and 1 static unipole strategically placed across prime locations in Delhi NCR.” This indeed ensures maximum visibility in the nation’s most vibrant commercial and cultural hubs.
These LED screens will display 15 seconds of Valhalla ads every two minutes, and a premium static unipole will drive further continuous branding. In addition, 10 Delhi Transport Corporation buses will be wrapped with Valhalla branding on key routes.
“Our mobile advertisements will cover key routes including Delhi Airport, South Delhi Extension, and Connaught Place, maximizing visibility among professionals, tourists, and residents,” the blog post noted.
The FLOKI Inu Team Targets Other Locations
The locations have been carefully chosen to reach diverse audiences. One of the primary spots is DLF Cyber City, described as “a futuristic commercial hub hosting top IT and Fortune 500 companies.” Floki highlighted that its largest LED display at Cyber Hub’s entrance will reach “100,000+ daily visitors including professionals and high-net-worth individuals.”
Another key area is Connaught Place. The Floki community described this area as “Delhi’s iconic commercial and tourist center attracting 200,000+ daily visitors.” This location is known as one of the world’s most expensive office areas. Interestingly, this development comes as Floki Inu is preparing for a Coinbase listing, reported CNF.
The campaign will also target commuters on major roads. “Our displays across NH-48 and the Outer Ring Road capture 300,000+ daily commuters, connecting South, West, and Central Delhi’s massive professional workforce,” the post added.
With exposure to over 650,000 people daily, the campaign aims to establish Valhalla as a major player in India’s gaming market. “This strategic campaign ensures exposure to over 650,000 people daily across Delhi NCR’s most vibrant commercial and cultural hubs,” Floki stated.
However, amid the hype around the meme coin’s foray in the Indian subcontinent, the price movements show a different picture. As of writing, the Floki price dropped 5.48% to $0.0002483 on Tuesday, November 19. Moreover, it even touched a low of $0.0002398. Nonetheless, as the meme coin sees global adoption, analysts expect a bounce back soon, reported CNF.
