The Trump Organization is expanding its presence into the digital space. On February 24, 2025, DTTM Operations LLC, the company managing Trump-related trademarks, filed a trademark application for the name “TRUMP” with the United States Patent and Trademark Office (USPTO).
The filing suggests plans for a virtual world featuring branded digital goods, a marketplace for NFTs and cryptocurrencies, and online training programs.
Metaverse and NFT Marketplace Under the TRUMP Brand
The trademark application was submitted on an “intent to use” basis, meaning the organization plans to develop products and services under the TRUMP brand in the future. The filing describes various digital offerings, including a virtual environment where users can interact with Trump-branded content.
According to details in the application, the platform may include TRUMP-branded clothing, footwear, and accessories for avatars in digital spaces. The filing also mentions a virtual TRUMP-branded restaurant, which could provide an interactive dining experience. In addition, the company plans to offer online training programs in public service, business, fundraising, real estate, and hospitality management.
The application also outlines a digital marketplace allowing users to trade NFTs and cryptocurrencies. The marketplace will feature content that has been authorized by “the 45th and 47th President of the United States of America” and authenticated through blockchain technology.
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