ClubAvolta, previously known as Red by Dufry, launched last year an interesting and free status match from most airline and hotel loyalty programs (read more here).
ClubAvolta is a frequent shopper program for select Duty-Free Stores at airports worldwide. It has teamed up with British Airways, Iberia, and Finnair and has also partnered with Radisson Rewards for purchases made in Switzerland and Sweden. This allows you to earn their points, and you can match your ClubAvolta status with Radisson.
You can access Club Avolta’s page for Radisson Rewards here and ClubAvolta’s page for status match here.
ClubAvolta offers free matches from most hotel and airline loyalty programs through February 28, 2025.
ClubAvolta (Previously Red By Dufry) Free Status Match Through February 28, 2025
Remember that Radisson Rewards is the loyalty program for Radisson-affiliated hotels OUTSIDE of the Americas, which are part of Choice Privileges.
The ClubAvolta’s partnership with Radisson is interesting, as you can also match your ClubAvolta status with Radisson Rewards.
- ClubAvolta Gold to Radisson Rewards Premium
- ClubAvolta Platinum to Radisson Rewards VIP
Radisson Rewards Status Match Request:
You need to email loyaltypartnerupgrade@radissonhotels.com with a request to match your ClubAvolta status.
Subject: request for status upgrade based on Club Avolta Platinum status
To: <loyaltypartnerupgrade@radissonhotels.com>
Radisson Rewards: 6015 REMOVED
Club Avolta Platinum: REMOVED
You should add a screenshot of your ClubAvolta account status.
My friend did this recently, and the status was upgraded in about a day. They never received a confirmation from Radisson Rewards about it, but the status was just updated.
You need to link the accounts using the ClubAvolta app:
Enjoy exclusive benefits and collect points when you shop in Switzerland and Sweden
Match your Club Avolta membership status with Radisson Rewards to unlock a world of exclusive benefits at Radisson Hotels worldwide. Plus collect 3 points per $1 USD you spend on airport shopping in Switzerland and Sweden.
Club Avolta Gold and Platinum members will be able to match tiers with Radisson Rewards’ Premium and VIP status, so you can enjoy a range of benefits and rewards with every stay including member only rates, free room upgrades, food and beverage discounts, early check-in and late check-out, and more!
You can also collect Radisson Rewards points on your airport shopping in Switzerland and Sweden by linking your Club Avolta and Radisson Rewards accounts. To link your accounts, go to ‘Account’ in the Club Avolta App and click ‘Explore Partners’ – you’ll need your Radisson Rewards membership number.
Collecting Radisson Rewards points from duty-free shopping in Sweden and Switzerland is not that interesting, as 1 Radisson rewards point is worth roughly one-fifth of a cent, and 3 points are worth 0.6 cents each (not a lot).
Radisson Rewards Elite Benefits Matrix:
My Recent Radisson Visits:
Conclusion
If you missed the earlier opportunity to get Radisson Rewards status through SAS (Eurobonus status was not even required), this is about as easy. You only need to have a status with one of the long list of programs that ClubAvolta offers matches.
Although the Radisson Rewards points are not very valuable, you can enable the Discount Booster for a lower price and fewer points, which is a win-win situation.
Some of the Radisson hotels are pretty good, especially in the Nordics, and the prices for the hotels that I stayed at past fall were excellent.
If you ever plan to stay at Radisson hotels outside the Americas and don’t have status with them, you should look into this match opportunity through ClubAvolta.