- VeChain and 4ocean’s new push ties blockchain with on-the-ground cleanup, with the strong ambition to remove 300,000 pounds of ocean plastic fast.
- Cleanify app logs each piece of collected waste immutably, rewarding volunteers with tokens, boosting trust and participation worldwide.
VeChain and 4ocean have formed a partnership aimed at transforming ocean cleanup efforts. With an estimated 440 million pounds of plastic infiltrating oceans annually, their initiative could not be more timely. Since its inception, 4ocean has already pulled 40 million pounds of plastic from global waters, but the new collaboration sets the bar much higher.
#VeChain x 4ocean Parntership
The PROVEN BLUEPRINT for Blockchain-Powered Ocean Cleanup
VeChain and 4ocean have launched a measurable partnership to combat ocean plastic pollution.
– Official partnership announced in 2024.
– Goal: Remove 300,000 pounds of plastic by the… pic.twitter.com/NmECYrFNCN— Sebastian_ROK Ⓥ
(@PERE_Mainz) May 1, 2025
The joint initiative, announced in 2024, commits to extracting 300,000 pounds of ocean plastic by the end of 2025. This effort brings together 4ocean’s proven conservation tactics and VeChain’s blockchain technology, offering verified and transparent records of each cleanup. Their project leverages Cleanify, a decentralized application running on the VeChainThor blockchain, designed to provide digital proof for every piece of trash collected.
Volunteers Earn $B3TR Tokens for Cleanups
The official launch of the partnership took place at a Miami beach cleanup event, where the UFC Foundation also took part, highlighting the collaboration’s broad appeal. This gathering doubled as a demonstration of the Cleanify app, which not only tracks cleanup activities but also rewards participants through its Clean-to-Earn model. Volunteers engaged in cleanups can earn $B3TR tokens, which are later redeemable for merchandise or entry into sweepstakes.
“This partnership is a perfect match of mission and tech. By combining 4cean’s remarkable track record of ocean conservation with the blockchain technology of VeChain, we’re creating new opportunities for people to engage with and verify the impact of some of the world’s largest environmental cleanup efforts,” said Sunny Lu, CEO and Founder of VeChain.
The Cleanify app ensures each cleanup activity is geolocated, timestamped, and recorded immutably on the blockchain. This setup strengthens transparency and enhances trust, offering tamper-proof evidence of environmental progress while motivating community involvement through direct digital incentives.
Global Cleanup Push
The initiative’s scope extends well beyond the United States. 4ocean operates year-round in Indonesia, Guatemala, and Haiti, deploying 24/7 cleanup fleets that have already made a significant dent in ocean pollution. By integrating blockchain verification, each pound of waste removed is now backed by verifiable, fraud-proof data, raising accountability across all regions.
In addition to its cleanup goals, the partnership is rolling out an 11-month global sustainability sweepstakes running from February to December, aimed at amplifying volunteer engagement. Special limited-edition merchandise co-branded by 4ocean and VeChain will also be available, with proceeds directly funding further ocean cleanup efforts.
VeChain’s blockchain solutions directly address the pitfalls seen in traditional environmental initiatives, such as delayed reporting and unreliable data. The partnership offers a streamlined system that provides instant verification and immediate rewards, reinforcing trust and efficiency in every stage of the cleanup process.
