- FIFA President Gianni Infantino announced plans to explore a FIFA Coin, aiming to enhance global fan engagement through blockchain technology.
- FIFA is open to collaborating with partners to develop FIFA Coin, though key details on its functionality and market use remain undisclosed.
FIFA President Gianni Infantino recently made a surprise revelation. He disclosed at the Crypto Summit at the White House that FIFA is considering developing an official crypto asset called “FIFA Coin.”
Different parties, particularly the football community and crypto aficionados, took great interest in this announcement right away. Should this project come to pass, FIFA might rank among the biggest sports leagues joining the blockchain industry.
Gianni Infantino, president of the International Football Federation (FIFA), has said that the organization may develop its own cryptocurrency token. Infantino said FIFA is very interested in developing a FIFA token while attending President Trump’s White House Crypto Summit on…
— Wu Blockchain (@WuBlockchain) March 9, 2025
FIFA’s Blockchain Vision: Engaging Fans Like Never Before
According to Infantino, FIFA aims to increase contacts with its five billion worldwide supporters. Blockchain technology allows fan participation to reach a better degree. Imagine a supporter can have a FIFA token that gives exclusive access to various events, merchandise, or even direct experiences with the players.
This concept is not only a fantasy from the mind. While other leagues and clubs have already explored such technology, FIFA seems not to want to fall behind.
Still, a lot of unanswered questions demand attention. Can this token be exchanged on the open market or solely serve as a loyalty system? FIFA has not revealed the technical specifics yet either. Infantino underlined, quite clearly, that his party is quite willing to collaborate with different partners in order to fulfill this project.
Donald Trump: FIFA Coin’s Value Could Exceed FIFA Itself
US President Donald Trump also expressed his view on the same occasion. He stated that “FIFA Coin” could be an asset that has a greater value than FIFA itself. Though it sounds extreme, given the rise of digital assets in recent years, it is not unthinkable for this token to significantly affect the sports financial ecosystem.
Conversely, the response of the market to this conversation was quite instantaneous. Following Infantino’s disclosure, a token called “FIFA” surfaced that underwent a sharp price increase of up to 357,000% in one day.
It should be mentioned, therefore, that this token has no official affiliation with FIFA. This reminds us that investors should exercise caution before entering the crypto market since it is sometimes rife with speculation.
Football and Crypto: A Growing Trend
Not only is FIFA among the football organizations beginning to pay attention to cryptocurrency. In February, Tether, the USDT stablecoin issuer, bought 5% of Juventus FC shares for around 50 million euros, according to CNF. This move indicates that football’s industry is beginning to give synergies with blockchain technology considerable thought.
Furthermore, following this pattern were Cameron and Tyler Winklevoss, well-known for their part in building Facebook. In February 2025, they invested £ 3.5 million to acquire 45% of Real Bedford FC, a non-league club in England.
Their goal is to move the team from the eighth level to the Premier League. They have developed a tight relationship with the chairman of the club, also a crypto podcaster.
LaLiga has also entered the crypto space in Spain in association with the worldwide digital asset trading platform CoinW. Through several interactive events for fans, such as exclusive rewards and blockchain education campaigns, this cooperation seeks to mix the crypto ecosystem with football fun.
