Choice Privilege has now rolled out the changes to its guest loyalty program that were first announced back in October (read more here).
Choice Privileges award booking window has been extended to 50 weeks, but this doesn’t mean there is availability if you search 8 months out, as room availability and allocation change dynamically.
You can access Choice Privileges here.
READ MORE: Choice Privileges Rate & Bonus Points Offers
Choice’s Announcement:
Here’s the announcement from October:
Starting in early 2025, Choice will triple its reward night booking window to 50 weeks, give members the option to redeem points for the premium features that matter most to them, and introduce Choice RewardSaver, a redemption tool that gives customers a better value on rewards night bookings.
Choice Privileges’ more than 66 million members can redeem their points at over 7,000 hotels ranging from upscale properties to extended stay hotels located in 45 countries and territories around the world.
Members can soon access these properties with the following new features:
- Expanded booking window: Book a reward night up to 50 weeks in advance, giving them more time to plan their trip.
- Premium room types: Redeem points for the premium features that matter most to them, such as extra space, a better view or an upgraded room, at select hotels.
- Choice RewardSaver: Choice is re-introducing the popular Radisson Hotels Americas redemption tool that allows members to book rewards nights starting at 6000 points–down from the previous minimum of 8,000.
“We are committed to continuously making it easier and more rewarding for Choice Privileges’ members to earn and redeem their points for stays and experiences around the world,” said Noha Abdalla, chief marketing officer, Choice Hotels International. “These latest enhancements, coupled with our rapidly growing list of hotel options ranging from luxury and upscale properties and resorts to value-oriented hotels, ensure that members have the opportunities to use their points on what they care about most.”
Conclusion
The “Customize Your Travel” experience likely means you can burn more points for premium rooms, which is usually terrible value in other programs we cover.
Expanding the award booking window from 100 days to 50 weeks is a positive move that will help members better plan their points stays.
I’m not sure what happened to the RewardSavers mentioned in October, but they were missing from Choice’s email.
