San Francisco-based real estate technology firm RealScout on Thursday announced that it’s making its RealScout Exclusives platform available to all brokerages. The platform is designed to help agents and clients effectively manage and distribute their exclusive listings.
RealScout said that the nationwide launch of the platform “follows years of successfully powering exclusive listing strategies for leading brokerages.” Howard Hanna Real Estate Services, for example, has partnered with RealScout through the brokerage’s Find It First program.
“Launching Find It First and partnering with RealScout to power the program has been a true success for our customers, our agents, and our company,” Hoby Hanna, CEO of Howard Hanna Real Estate Services, said in a statement.
“RealScout’s platform matches both our exclusive and new inventory to our buyer clients in real time, creating exposure and urgency. This gives our buyers a competitive edge by giving them access to listings faster while allowing our sellers to control how their listings are shared and distributed.”
The RealScout Exclusives platform is designed to stand out from similar options through “home search technology that continuously analyzes buyer behavior in real time,” the company explained in its announcement. It automatically generates and updates buyer preferences based on their search activity and engagement, which means agents do not have to spend time manually building and refreshing buyer profiles.
“We’ve been refining our exclusive listings technology since 2019, well before the current market shifts,” RealScout CEO Andrew Flachner said in a statement. “Whether brokerages decide to engage with exclusive listings or not, they need to be prepared — and our battle-tested solution provides that readiness.”
Some of the features of RealScout Exclusives include:
- Intelligent matching that removes static buyer profiles in favor of real-time search behavior
- Automated alerts to connect listings with prospective buyers without the need for agents to intervene manually
- Flexible configuration that allows brokerages and agents to protect privacy and maintain control
- Compliance-focused design that harmonizes with industry regulations
RealScout’s offering comes at a time when the real estate industry is embroiled in a debate over the future of exclusive listings, stemming from the Clear Cooperation Policy (CCP) implemented by the National Association of Realtors (NAR).
NAR leadership is reportedly set to decide by the end of the month whether the controversial policy will remain in place. The rule requires brokers to list properties on the MLS within 24 hours of publicly marketing them.
Proponents of CCP say it allow for maximum exposure to listings, giving sellers an opportunity for higher sale prices and proceeds while limiting the amount of time a home spends on the market.
But there are some high-profile opponents of CCP — including Compass CEO Robert Reffkin and The Agency founder Mauricio Umansky — who argue that the policy limits seller choice. Other major brokerages like Anywhere Real Estate are calling for the policy to be reformed rather than repealed.
